100 Great Disruptive Heroes: Part 2
Reimagining boundaries
The second part of the interview of Bill Jansen to Gabor George Burt, author of the book Slingshot and worldwide expert on Blue Ocean Strategy, about the 100 Great Disruptive Heroes.
By nature consumers are never satisfied with their favorite product or service and this is the golden platform for companies to continuously innovate, to stay relevant to their current consumer group and to become relevant also for new consumers.
To read the first episode of the interview.
Category: Blue Ocean Strategy
