Sir Bob Geldof spoke about his views on Havas Media Group's Meaningful Brands results this year at the Havas Cafe at the Festival of Creativity in Cannes: he opened with a stark warning for business and the advertising industry
"This is not just a crisis within the system, it's a crisis of the system."
In the Future Shapers project - #WeAreTheFutureShapers - intersections are new spaces of collaboration where companies search new meaningful combinations between their different activities to create business opportunities.
Many of the best innovations are not outright inventions, but rather the reconfiguration of pre-existing elements in a complete new and useful way nobody thought before.
"And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed. The funny thing is…we didn’t. To effectively compete in the digital economy, you are left with no choice; become customer-obsessed or lose!" Brian Solis at PegaWORLD 2015.
Two great motivational and inspirational readings, two complete different kinds of books and of course two very different kinds of authors. I love both of them, I have no favorite because they can’t be compared.
How To Create A Culture Of Growth in 13 questions is a post published by Jim Stengel on his blog.
Today, content management strategy and Digital Asset Management systems are powerful strategic leverages that strengthen the company’s competitive edge, making them indispensable for developing a communication governance system and allowing the company to quickly react to the ever-changing needs of emerging markets.
