The bad thing is the way institutions and most companies are facing the global crisis. Their answer to the human and social challenges of the new millennium consists in the same approach which follows the same method as ever: pouring mountains of money into the banks and increasing any kind of living costs. They probably presume that people are not used to think, so they are all playing rich with the people's money rather than try to find truly innovative solutions that put the interest and welfare of citizens and customers at the heart of every initiative. For the first time ever the food consumption in some important EU member states has dropped significantly.

Of course it's a tremendous symptom, but I think it brings along an interesting reflection. Putting families in the conditions to cut their budgets for food, it further pushes people to increasingly become more aware of the real dimension of the crisis. I believe that it will help people to better identify the many existing opportunities that each individual can play when choosing a product, a service and - above all - a representative in the institutions.