Technology has developed so fast in the last period, that the complete communication business has gone through a deep and irreversible transformation process. This change concerns commercial communication, global communication for big companies as well as information in the broader sense. The companies involved need to set up clear content management strategies so as to optimize all the content creation, sharing and multichannel distribution processes. The illustration visualizes the complexity of digital content management today and I wish it helps to clarify some idea on the subject. Please find the link to the PNG original file.