Four of my favorite authors (Gary Vee, Seth Godin, Bernadette Jiwa and Brian Solis) have recently published posts about Innovation: despite the fact they are working in separate businesses, they are talking from different perspectives, I found amazing convergences between their opinions on the essence of Innovation. What do you think?

Gary Vaynerchuk: Staying Ahead Of The Curve
Innovation isn’t a tactic, it’s a religion. We’re in the business of always trying to put ourselves out of business.

Brian Solis: Invent, Adapt, or Get Out of the Way
Innovation begins with the desire to do something meaningful. And all effort starts with a drive to understand the needs of the customer. A business that is rooted in the customer and enlivened by vision, passion and resilience can participate in this time of unprecedented opportunity. Forcing customers through outdated sales funnels isn’t going to improve relationships or experiences. Unleashing the wrath of aging service models and leaving customers to fend for themselves through diabolical call center jungles is in hindsight ridiculous.

Bernadette Jiwa: How To Be The Best In The World
LEGO® designers don’t work hard to make the perfect brick or the best brick in the world. They obsess about how it feels to put two bricks together and then to pull them apart, with five-year-old hands. Then they design the product that makes it possible to experience those feelings. If you want to be the best in the world don’t start by trying to create the best product or service. Start by working out how people want to feel.

Seth Godin: Entrepreneurship Impact
Innovation is something else entirely. Many entrepreneurs use an innovation to make an impact, but the hard part, the part that we're rewarded for, is engaging with the user, the audience, the market. Bringing something to people who didn't think they wanted it, know about it or initially welcome it, and make a difference.