Innovation does not happen. It must be built.

Innovation is not a cost. It’s an investment.

Innovation is not technology. Innovation are ideas.

Innovation is not novelty. It’s culture.

Innovation is not tactic. It’s a strategy.

Innovation is not an arrival point. It’s a continuous journey.

Innovation is not a trendy debate. It’s team work.

Innovation is not a concept. Innovation are people.

Innovation is not for few smart people. It’s for everybody.

Innovation is not an add on. It’s an enriching and growing path.

Innovation is not to make money. It improves the environment and the quality of life.

Innovation is not an end to itself. It must be meaningful for everybody.

The innovation path is not linear, but exponential. This compels any kind of organization to reflect about the strategic value of a method that helps to re-imagine new business boundaries, so as to create continuous innovation and to achieve continuous business relevance.