Meaningful Innovation that creates long-term value is the most advanced form of innovation which is not limited to processes and technologies: it means cultural innovation, it involves a new way of entrepreneurship and a deep cultural change. The paradigme of profits and quality changes: profits and quality become the natural consequence of a new cultural approach, of the winning mentality and they are no longer considered as ends in themselves. The meaningful innovation is a new strategic approach that enhances the cultural transformation process of the company.

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