I share this quote from Hilary Hinton Ziglar about sales. I like it very much: I find it true and authentic. "Every sales has five basic obstacles:

  1. no need,
  2. no money,
  3. no hurry,
  4. no desire,
  5. no trust."

Lets assume that we overcome the 5 obstacles: are we really sure that we finally get the sale done? I don't think so. I am just thinking about frequent answers when I propose new and innovative services: "nobody does it (yet)" or "nobody has it (yet)" (in case of products). Good luck for your sales and ... cheers to Innovation!