Gabor George Burt invites all of us to re-engage our childhood creativity, to re-ignite our imagination to succeed improving our business and our life. One of the most significant examples mentioned is the result of a study conducted by interviewing 1.500 world leaders CEOs about what they think is the most important requisite to be successful in their business. CREATIVITY is the answer of the majority of them. Look at the world and never stop asking the question all children use to slingshot their imagination: "WHAT IF?".