"Successful companies understand that they are not in the business of making a certain product or providing a certain service, but rather they are in the business of enriching people's live. They are in the business of making people's life more fun, more thrilling, simpler, more comfortable, more liberating, safer, more meaningful, more efficient, more harmonious, … This seemingly small shift in strategic thinking is huge. It allows companies to infatuate large group of consumers and to do so continuously." Gabor George Burt.

Think about the video, think about this quote from Gabor George Burt: now answer the question. How do the offerings of your company currently enrich your customers?