- Deal with executives. They make the decisions. Anyone else is an extra step to getting a deal.
- Deal with the biggest customers first. Market leaders have the most to gain, the most to spend and give you the most market advantage.
- Focus sales effort on the leads that will give you the highest growth potential. Eliminate time wasters.
- Generate more leads than you have the capacity to handle. This is essential for driving growth.
The future of publishing with censhare
Great censhare video which shows the path to the future of publishing. Hope you enjoy it.
The Social Media is NOT a Fad
The Social Media revolution is certainly not a fad. Just watch and enjoy it.
Outsourcing publishing services
Best Book Design 2009 - Bronze Medal for Migropolis

On February 5 and 6, 2010, the international jury for the “Best Book Design from all over the World” competition met to judge the entries from around the world. 634 books from 32 countries were submitted to the jury for evaluation. Fourteen prizes were to be awarded: a “Golden Letter,” one gold medal, two silver medals, five bronzes, and five honorable mentions. The international awards ceremony took place on March 19, 2010.
A new experience in journalism, at multiple levels
The future of printed media has become a major political issue in countries like the United States or France, even being debated in ad-hoc committees set up by the legislative or the executive powers. Discussions along the Potomac or the Seine rivers have been focusing on the impact of Internet and new technologies, or on the need for state subsidies. PPF Media's project will be preparing new generations of journalists and not just showing new forms of getting and providing the news.
G. Brock on journalism, paywalls, and the future of news media
Times of crisis are also times of opportunity. Although journalism has been confronted with many disappointing news over the last couple of years, a new and successful business model may be around the corner and the magic bullet may lie in the many media experiments that journalists are engaging in today.
Embracing technology: how CNN and the NYT are fighting back
While the newspaper industry continues to struggle through an advertising downturn, closures, and mobile apps that threaten their traditional role, some traditional news outlets have realized that staying relevant has a lot to do with embracing technology, be it through a sophisticated R&D department or collaborations with the biggest tech players.
Penguin's iPad-formatted books
Penguin UK unveiled a peek at its upcoming plans for iPad formatted e-books and they're really taking the whole interactive experience trip and running with it. Read the full article on www.engadget.com.



