I do believe that a period of deep global recession such as the one we are living today, brings a great opportunity: it gives us the opportunity to rethink the reality, to redesign it and to improve it so as to leave a better world to future generations. I have already shared in the last few weeks the articles of Umair Haque for one reason: I am sure when it comes to talk about true innovation in our economy, about innovative communication strategies HE IS THE ONE to read. He really helps to get inspired and to better read "what's happening above our heads". I felt it would have been a good thing, therefore I decided to repurpose it once again: latins said "repetita iuvant" (it's good to repeat) and because I hope that the worth of his message gets shared and distributed as many times as possible. Take the time to watch this short video Rethinking the Idea of the Brand and if after it, you'll agree with me, spread it around to all your friends ... and take another five minutes of your valuable time to read the full article The capitalist's paradox. Please, don't forget to leave me a comment and let me know what do you think about. Thank you ;-)