What is meaningful innovation? It's a new offer for a target audience which brings benefits to the producer in terms of market positioning and performances and also to the final user. These are the three principles of meaningful innovation:

1. Identifying pain points for the user and transforming them into infatuation points;
2. Improving the user experience so well to enrich the consumer lifestyle;
3. Embracing the shortcut that leads to the creative and innovative combination of pre-existing elements.

I have chosen the boat navigation and management system designed and created by Tekno Sistemi as an example of meaningful innovation applied to the nautical industry. 

Let’s look a little closer at how the three principles of meaningful innovation listed above function in practice. The motor steering solution TSRC001 designed by Tekno Sistemi is suitable for any type of vessel, making navigation more intuitive and creating a unique feeling of control over the boat.

• First, this navigation system uses highly recyclable materials, optimized for use in hydraulic systems and therefore reducing the use of oil, eliminating the steering pump, tubing, replacing the hydraulic control unit with electromechanical controls. All of this reduces the footprint of boating, reducing consumption, maintenance costs, and improving environmental impact. This is a good example of how an innovative solution transforms pain points into infatuation points. 
• Second, it offers a feeling of complete command over the boat, during both maneuvering and navigation: improving intuitiveness and increasing maneuverability, Tekno Sistemi has succeeded in redefining the limits of the navigation experience.
• Finally, it innovatively combines in an aircraft yoke looking, with a refined and ergonomic design, all the boat’s navigation and control functions.

For all navigation aficionados, whether motor boats or sail boats, for lovers of sporting or commercial boats, navigating a boat with an attractive system combining touchscreen technology and an ergonomic design very similar to the wheel of a Formula 1 racecar or an aircraft yoke, means to transform and to redefine the limits of the navigation experience. 

The conclusion of this example is that the TSRC001 solution gives the consumer significant benefits in terms of radical improvement of the navigation experience, consistent reduction in environmental impact and at the same time it continues to bring advantages in performance and visibility to the company who designed, produced, and marketed it.