The Blue Ocean Strategy is nearly ten years old, but it is still a very effective and very successful strategy for transforming unconventional ideas into successful innovative strategies. However its implementation isn't that easy.

There is an entertaining and highly inspirational framework that helps to reengage our dormant creativity for business success and for personal success: the Slingshot Framework written by Gabor George Burt, an internationally recognized expert on Blue Ocean Strategy, a pioneer of meaningful innovation. After several years of international consulting with many of the Fortune Top 500 companies, based on his valuable experience, Mr Gabor George Burt wrote "Slingshot. Re-Imagine Your Business - Re-Imagine Your Life".

With his book Mr Burt takes the Blue Ocean Strategy to the next level, demonstrating how to overstep perceived limitations, how to challenge assumed boundaries in order to continuously create Blue Oceans.

The crucial business point here is one: finding the Blue Ocean is only the first part of the innovation journey. When a company finds and creates a new market space - while taking all appropriate business actions in order to maximize the new competitive margin - it has to immediately find a new one. 

Why this? Because all Blue Oceans by definition tend to become Red Oceans: trying to maximize the competitive margin (although convenient), after a while it won't be enough to stay ahead of the competition. The most successful companies in the world such as Airbnb, Amazon, Google, Samsung, Apple, Virgin, Zappos, ... are doing this: as soon as they find a Blue Ocean they maximize the profits while at the same time they search immediately for a new one.

For these companies this happens on a continuous and regular base. That's why they are continuously reinventing new market boundaries and they are continuously neutralizing the competition.