Rethinking Brand, Innovating Economy, Improving Society

I do believe that a period of deep global recession such as the one we are living today, brings a great opportunity: it gives us the opportunity to rethink the reality, to redesign it and to improve it so as to leave a better world to future generations. I have already shared in the last few weeks the articles of Umair Haque for one reason: I am sure when it comes to talk about true innovation in our economy, about innovative communication strategies HE IS THE ONE to read.

How a customer oriented vision can help consolidate your competitive edge

The future of the graphic arts, the printing industry, the media services has never been so hard to foreseen. It’s not just about the rapid technology development, the global economy situation, the deep social and cultural changes and many others valid factors. For a number of companies I think there is a factor playing an important role: many of them are simply missing a vision on fundamental strategic issues.

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