I do believe that a period of deep global recession such as the one we are living today, brings a great opportunity: it gives us the opportunity to rethink the reality, to redesign it and to improve it so as to leave a better world to future generations. I have already shared in the last few weeks the articles of Umair Haque for one reason: I am sure when it comes to talk about true innovation in our economy, about innovative communication strategies HE IS THE ONE to read.
Rethinking Brand, Innovating Economy, Improving Society
Category: Blue Ocean Strategy
For some - or many - of you, the title of this new post might remember something. Please allow me help you: yes, you're right, it was a song, a beautiful song. How could we possibly forget this great song from the Eagles in the 80s! I just love them. Well since one week "there is a new kid in town" ... of the JDF Certified Experts!
The future of the graphic arts, the printing industry, the media services has never been so hard to foreseen. It’s not just about the rapid technology development, the global economy situation, the deep social and cultural changes and many others valid factors. For a number of companies I think there is a factor playing an important role: many of them are simply missing a vision on fundamental strategic issues.


