Twelve warning signs that tell the cultural change in your company is required.

1. Web marketing is the smartest business strategy to bridge the communication gap between the company and the rest of the world.
2. Work gets duplicated when people are imbarassed or afraid to ask.
3. There is no way to collaborate without communication.
4. The customer didn’t understand the value or the company didn’t understand what the customer really needed.
5. Create the culture that helps people to be open, to accept and to share new ideas.
6. The competition margin is created when customer expectations are finally met.
7. What do competitors know that the company doesn’t know?
8. Depending on few key people is a danger that reflects too little teamwork.
9. The focus needs to be on people, on cultivating relations and trust, not on the platforms. 
10. Internal processes, rigid burocracy, lack of knowledge can slow the time to market of new products or services.
11. When it will be clear what the customer will do with the new product or service, it will be very clear how to price it.
12. The solution isn’t to work harder: we have to learn to work smarter.