Sir Bob Geldof spoke about his views on Havas Media Group's Meaningful Brands results this year at the Havas Cafe at the Festival of Creativity in Cannes: he opened with a stark warning for business and the advertising industry
"This is not just a crisis within the system, it's a crisis of the system."
According to a study conducted by Accenture in 2013 the economic value of angry customers costs companies $5.9 Trillion. More than half of U.S. consumers (51%) switched the companies they do business with in 2012 due to poor experiences. The industries with the highest rate of fleeing customers: retailers, cable and satellite providers, and retail banks.
Last Sunday I have been to my first ever TEDx. It's quite a strong emotional experience with so many different feelings I felt throughout the day:
- Emotion
- Energy
- Empathy
- Engagement
- Fulfillment
Business is the most powerful vehicle for change in the world: it helps to make better decisions, that have greater longer sustainable effect and positive impact on employees, customers, investors, the community.
Think about the business as a play ground for? life: you got to have faith, but also be willing to listen. In this sense business can become a training ground for the mind and entrepreneurship a practice totally spiritual.
