There are many reasons to love your customers and the following are some of my favorite most valuable suggestions.

"Customers aren’t looking for products, transactions, apps, retargetting, or anything that resembles a traditional cluster funnel." Brian Solis

"You have to permanently, continuously infatuate them. You have to excite them, to stimulate and inspire them." Kevin Roberts

Beyond the wall of our imagination presented at TEDxVerona 2015 by Gabor George Burt explains the basics of the Slingshot Framework.

According to a study conducted by Accenture in 2013 the economic value of angry customers costs companies $5.9 Trillion. More than half of U.S. consumers (51%) switched the companies they do business with in 2012 due to poor experiences. The industries with the highest rate of fleeing customers: retailers, cable and satellite providers, and retail banks.

"Teachers leave them kids alone ..." as most of you know are the lyrics of "Another brick in the wall" by the Pink Floyd and that's precisely the natural connection that my mind made after watching this amazing TED talk with Ben Saunders.

A school report of a 13 years old boy says: “Ben lacks sufficient impetus to achieve anything worthwhile.”

Today in the 21st century, the era of Google Map and of global geolocalization, the era we land on a comet surface, more than ever we do need explorers, we do need adventurers.

I believe we do need them because with their extraordinaries stories and adventures, they are among the brightest sources of inspiration we have if we want to learn how to stretch the self-imposed boundaries within which we are used to live, to step away from what is comfortable or familiar, to step out into the unknown.

The roadmap to build a new Renaissance is reminding ourselves that innovation is first and foremost culture, not technology. Just think of Florence, the cradle of the Renaissance, the living example in front of your eyes.

I think about Florence, not because I was born in Tuscany, but because the Renaissance is a great example: it shows how innovation became culture that changed the world for the better.