How To Get The Culture Of Innovation Right In 13 Steps

Luca Leonardini

Innovation does not happen. It must be built.

Innovation is not a cost. It’s an investment.

Innovation is not technology. Innovation are ideas.

Innovation is not novelty. It’s culture.

Innovation is not tactic. It’s a strategy.

Innovation is not an arrival point. It’s a continuous journey.

Innovation is not a trendy debate. It’s team work.

Innovation is not a concept. Innovation are people.

How Four Top Web Icons See Innovation

Innovation

Four of my favorite authors (Gary Vee, Seth Godin, Bernadette Jiwa and Brian Solis) have recently published posts about Innovation: despite the fact they are working in separate businesses, they are talking from different perspectives, I found amazing convergences between their opinions on the essence of Innovation. What do you think?

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